Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc.

Snap is launching a separate business for its upcoming Specs augmented reality glasses in a bid to lure new investors to the ...

Snapchat’s parent company, Snap Inc., has established Specs Inc. as a distinct subsidiary which it says will provide greater ...

Concern grew after Jan 28, 2026 when Snap announced a new standalone unit for its AR eyewear efforts. The move matters now ...

Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the anticipated launch of its first AR-enabled Specs later this year. Oh, and also, if ...

Snap announced the formation of Specs Inc. as a wholly owned subsidiary ahead of the public launch of its Specs smartglasses ...

Shock hit the market as 2026 plans accelerated. The move matters now because Snap formally created a standalone unit to run ...

Snap Inc. has announced the formation of Specs Inc. as a wholly owned subsidiary, formalising its long-term efforts in smart ...