“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

Even though everyone in the cinema knew it was coming, when the tornado hit we felt in our whole body. We braced ourselves against the vibrations as our seats began to shake but we knew things were ...

There’s really no reason why anyone should ever willingly approach a tornado unless they are 1) storm chasers 2) out of options or 3) living in a rural farm house with a dog named Toto. But the thrill ...

SUBSCRIBE FOR MORE VIDEOS Never miss a video . Subscribe Avatar Remastered was great in 4DX but I don't recommend it as your ...

As a summer tentpole movie, there are naturally many film formats you can choose to satiate your fast car fix to watch Fast & Furious 9: IMAX, Dolby Cinema, Superscreen (with Dolby Atmos) regular DCP, ...

Is Sam Wilson's new movie a barnstormer, or could this experience use some Super Serum? When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. You could ...

Shaking seats and flashing lights may seem gimmicky, but in fact the format’s effects let you feel physically how a feature has been directed. By Melissa Powers If you’re expecting seatbelts at the ...

If you've ever wanted your movie-going experience to feel like an abusive amusement park ride that went on way too long, 4DX is probably for you. But after seeing Batman vs. Superman in 4DX last ...

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...