Archana Rao is the founder of Life Work You Inc. & creator of Life-Work Doodles. She writes about business strategy and life-work purpose. Successful sales discovery conversations lead to effective ...

As we find ourselves well into the final quarter of 2024, it’s important for sales teams to begin planning for the coming year. Chances are, you have already started planning, and if so, that’s great!

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.

Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions and choices that occur ...