Augmented reality (AR) is when digital content is superimposed on the physical world by devices like smart glasses—a future sometimes described as the metaverse. While AR technology has a stronghold ...

Augmented reality features can truly bring a brand’s campaign—and even its products—to life, right inside a prospective customer’s home or in other environments where they may be engaging online.

AR devices are having a moment in the sun, but getting access to them is not as straightforward as it could be. One device that has created a lot of buzz lately is Snap’s fifth-generation release of ...

Trace, a startup founded by former Magic Leap engineers, today announced the launch of a new augmented reality creation platform the company hopes will become the “Canva of AR”. Trace says it’s ...

Augmented reality (AR) headsets have evolved significantly in 2025, offering enhanced hardware, refined user experiences, and growing software ecosystems. While AR has long been a futuristic concept, ...

Readers felt alarm as 5 big AR shifts arrive in 2026. The pivot is sudden: tech giants are cutting Reality Labs staff while ...

NVIDIA has filed a patent for augmented reality (AR) glasses. These glasses may look like regular glasses but with some special features on the inside. It also appears that the company is looking to ...

Snap’s latest augmented reality glasses have a completely new — but still very oversized — design, larger field of view and all-new software that supports full hand tracking abilities. But the company ...

While the acronym AI continued to take up the most oxygen in the convention hall this summer in Denver, augmented reality (AR) and virtual reality (VR) technologies continue to evolve as a practical ...

The surge of augmented reality (AR) is transforming the way users engage with digital content, and social media platforms are at the forefront of this revolution. From playful face filters to ...