Cloud infrastructure technology services are converging on the media and marketing industry. Snowflake has become a major programmatic player in the past year, while the Google Cloud Platform is ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

Yahoo migrates its advertising tech infrastructure to the cloud, leveraging AWS’s industry-leading technologies to innovate digital experiences for leading brands and publishers In addition to giving ...

AWS Solutions Library enables customers to easily browse curated solutions built by AWS and AWS Partners for a broad range of industry and technology use cases When you purchase through links on our ...

At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Yahoo has selected AWS as its preferred public cloud provider for its advertising ...