One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 ...

Search and ye shall … most likely be tracked. But a growing number of people want to search without leaving a trail, which is why privacy-focused search engines like DuckDuckGo and Brave Search are ...

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Google used to rank content based on keyword matching and PageRank was a way to extend that paradigm using the anchor text of ...