The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Users watching YouTube videos through an ad blocking app could encounter performance issues or an error message. Users watching YouTube videos through an ad blocking ...

The Nobook app works as a wrapper around the Facebook website, so it's almost like opening the Facebook URL in your default browser. By doing it this way, the app is able to block the things you don't ...

This article first appeared on GuruFocus. Apple (NASDAQ:AAPL) is making a small but meaningful change to the App Store that could have a big impact on how developers market their apps. Starting next ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple last month announced a new advertising format for the App Store, so that developers have even more options to promote their apps to iPhone and iPad users. The company said the new ads in the ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...