Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...

LucidMedia announced that it is making its display advertising auditing services free to clients. Read the release. Ajay Sravanapudi, President and CEO of LucidMedia, spoke with AdExchanger.com about ...

Advertising is the lifeblood of Facebook Inc., bringing in billions of dollars in revenue each year, but after a series of metrics mishaps, the social network is trying to earn back advertisers’ trust ...

Among chief marketers, there appear to be several common attitudes towards digital ad fraud. 1) We’re not aware of ad fraud, or at least any that affects our campaigns, so we’ll keep buying. 2) We ...

Are you getting a suitable ROI on your PPC (pay-per-click) advertising campaigns? Have you noticed your conversion rates are continually going up? If you answered no to either of these questions, you ...

The Media Rating Council (MRC) will audit YouTube’s third-party measurement partners, Moat, Integral Ad Science and DoubleVerify, Google revealed Tuesday in a blog post. While the MRC has audited ...

Following multiple admissions last year that it had been misreporting some of its ad numbers, Facebook just announced that it has committed to an audit by the Media Rating Council “to verify the ...