When City National Bank next month launches a marketing campaign developed by M & C; Saatchi Los Angeles, ad agency matchmaker Catherine Bension’s job comes full circle. Bension’s Santa Monica-based ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

ChatGPT, a language model developed by OpenAI, has the potential to impact the digital advertising industry, particularly search advertising, significantly. As a natural language processing tool, ...