Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks would eventually be disintermediated from the online display market’s ...

Less than two months after it unveiled its new private exchange network, ad platform Nexage has announced that it's passed 100 billion ad requests and in some style. The news was delivered via the ...

Microsoft's auction-based ad exchange network AdECN is inviting advertising networks that buy and sell online advertising to test its new Federated System, scheduled for release in 2009. The platform ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

In online advertising, relevance is everything. Internet users hate and ignore ads randomly rotated on the Web pages that they visit, unless the ads are for products and services pertinent to their ...