exchangewire.com

Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks

Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion ...
AdExchanger

For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...
Yahoo Finance

Optable Launches Planner Agent: AI-Powered Solution Transforms Publisher Ad Planning from Weeks to Hours

MONTREAL, January 06, 2026--(BUSINESS WIRE)--Optable, a leader in identity resolution and audience activation for publishers, today announced the general availability of Optable Planner Agent, an ...
Search Engine Land

Google Ad Manager updates give publishers more creative controls

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A ...