This past week, Adthos introduced what it calls “the only free ad-serving technology built specifically for radio.” Athos Ad-Server is an ad sales application that replaces playout of ads by an ...

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Google has maintained its dominant share of the ad server market because switching ad servers is a hellacious process that requires a hard reset on media plans, analytics, creative and billing. But ...

Amazon will shutter its ad-serving business in the fourth quarter of 2024, the company announced Tuesday. The delay is intended to give brands and agencies extra time to transition business to another ...

Direct response and improving its revenue products are top priorities for Twitter in 2020. Twitter, which reported more than respectable Q4 earnings on Thursday, plans to finally finish rebuilding its ...

Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform it acquired from Microsoft in 2013. The news comes two months after Business Insider revealed ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

When streaming ads, publishers face a separate range of challenges than they do when streaming content. Speaking at today's IAB Tech Lab Video Ad Summit, Sudhi Nada, senior director of product ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...