Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network (GDN). The issue of viewability has long been a topic ...
In an earlier post, the author explained how the definition of viewability, a metric in online advertising, is changing and why it matters for digital news. Here, she explains how this is changing the ...
NEW YORK, Nov. 13, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it received Media Rating Council (MRC) ...
In the world of digital advertising, consumer attention is the currency—and to be frank most brands are bankrupt. For years, advertisers have obsessed over ad viewability and engagement rates to ...
Ad Age reports that a report by analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015. "That's in ...
Could Google’s embrace of attention metrics help the industry evolve past easily manipulated viewability measurement? Danny Zhu, director of digital and performance marketing at Jaguar Land Rover (JLR ...
Expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager NEW YORK--(BUSINESS WIRE)-- DoubleVerify (DV) ("DV") (NYSE: DV), the leading software platform for ...
Platform One will use ComScore technology—Validated Campaign Essentials (VCE)—for its demand-side platform MarketOne to assist digital campaign viewability measurement, according to a statement from ...
Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital ...
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