Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...

NEW YORK and DENVER—AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in advertising data and operational ...

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and ...

Launched by the IAB Tech Lab’s Advanced Television Systems Committee and designed to “provide standardized identity management for ad creatives” through metadata, Ad-ID is designed to bring streaming ...

Comcast Technology Solutions, a division of Comcast that provides media and entertainment technology solutions for advertisers, content providers and operators, and AD-ID, a standard for identifying ...