Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Two years ago next week, Adobe announced it was purchasing the ...

Adobe introduced product innovations that power Customer Experience Orchestration, combining creativity, marketing and AI for businesses to deliver personalized customer experiences at scale Adobe ...

(Bloomberg) -- Adobe Inc. has agreed to buy the marketing software company Semrush Holdings Inc. for $1.9 billion, marking its first takeover announcement since the failed $20 billion acquisition of ...

These upgrades include new typography, materials, and 3D features that expand motion design and visual storytelling. It ...

The new app was announced at Adobe’s Summit event, alongside Firefly updates and a chatbot for its Experience enterprise platform. The new app was announced at Adobe’s Summit event, alongside Firefly ...

Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform which unites AI agents and models across Adobe. Adobe introduced Adobe ...

Coinciding with the launch of its Firefly family of generative AI models, Adobe today unveiled Adobe Sensei Generative AI Services, a set of enterprise-focused, AI-powered services across its suite of ...

Adobe didn’t mince its words in its latest campaign when it came to airing the frustrations of marketers. Gemma Huckle reports Not usually known for being provocative or daring, Adobe has adopted a ...