Google’s announcement marks the first major advertising experiment within AI search, as tech companies race to monetize their ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Google has formally unveiled a personalized advertising capability that will allow brands to provide exclusive offers to shoppers, Financial Times reports. In its announcement on Sunday, Google said ...

Staying ahead of emerging trends and consumer expectations is key to making your brand stand out and stay relevant, and artificial intelligence (AI) is transforming the landscape of marketing and ...

Connected TVs have revolutionized video consumption and transformed the digital advertising landscape. And as we’ve seen over recent years, an increasing number of streaming providers and broadcasters ...

If the Nero platform wins the bid, then the creative optimization model uses data from tens of millions of impressions to predict the creative combination most likely to drive a target event. For any ...