The Coca-Cola AI Christmas advert can be studied as an example of what happens when a company risks decades of hard-won brand equity through the use of nascent tech that's still not up to the job to ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

What if you could turn a single static image into a polished, 30-second commercial, all without hiring a production team or spending hours on editing software? Thanks to the rise of AI-powered ...

McDonald’s has released an AI-generated Christmas ad, sparking online backlash, which grew so fierce that McDonald’s turned off comments on YouTube before setting the video to private. However, the AI ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...