Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital marketing game footage to draw upon. I even placed MasterCard’s very first ...

Earlier this year, Google began its long-awaited cookie phase-out. On January 4, 2024, third-party cookies were switched off for about 30 million consumers. Though only about 1 percent of Google users ...

Between tight ad space, unreadable algorithms and random account bans, it’s getting tough for businesses that rely on Facebook advertising in 2022. All these issues are making it harder for businesses ...

Retail brands need to step up their search for additional ways to reach consumers online, as there is strong evidence that more shoppers have grown tired of seeing advertisements. Whether through ...