While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

(Bloomberg/Leah Nylen) — Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ...

The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to ...

Google has an illegal monopoly in online advertising, U.S. District Judge Leonie Brinkema said today. Google is guilty of "willfully acquiring and maintaining monopoly power" in the publisher ad ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

BidsCube introduced Ad Exchange PRO, a comprehensive solution that reshapes ad tech and allows partners to amplify their business growth several times. NEW DELHI ...

The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.