Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards. DSPs select inventory to bid on, interpret SSP signals and prioritize bids based ...

AD-ID, created by the 4As and ANA to serve as a universal identifier for ad creative that helps track where and how assets run across platforms, is now being mandated by the actors’ union SAG-AFTRA.

Super Bowl LIX ads running on Fox this year will have AD-ID tags embedded in the ads to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads, and ...

Launched by the IAB Tech Lab’s Advanced Television Systems Committee and designed to “provide standardized identity management for ad creatives” through metadata, Ad-ID is designed to bring streaming ...

NEW YORK and DENVER—AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in advertising data and operational ...