The beginning of ad technology saw privacy often overlooked as investors and marketers eagerly embraced new ways to engage consumers. However, the 2010s marked a significant shift towards prioritizing ...

BOCA RATON, Fla., March 06, 2024 (GLOBE NEWSWIRE) -- Instreamatic, whose advanced voice and audio marketing solutions empower brands to better engage with consumers, today announced the results of ...

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

We know that audiences understand the value exchange involved in more personalized advertising, yet there is still a level of distrust around how this is executed and implemented. So, how can brands ...

Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign ...

Extreme personalization, far from increasing the connection with the consumer, can generate distrust if it is perceived that the brand knows "too much" about them The research reveals that although ad ...

LONDON, March 23, 2021 (GLOBE NEWSWIRE) -- Our reports have been revised for market size, forecasts, and strategies to take on 2021 after the COVID-19 impact: https ...

Let’s say you’re scrolling through your newsfeed and stumble upon an ad for hats. But instead of looking at a model wearing the hat, you see yourself wearing it. From the very first moment you see the ...

On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has ...