Marketing models have changed a lot in the past 20 years, but the AIDA model is something that prevails both online and offline I’ve heard a lot of arguments from marketing professionals that a ...

Visionary insights are timeless, but when they’re more than a hundred years old, it can be easy to dismiss them as outdated. As denizens of a digital world armed with advanced marketing strategies, we ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It's competitive out there, ...

Getting your target audience to purchase your product or service involves creating promotions that capture their attention and compel them to take action. However, developing the right messaging for ...

Ever since the introduction of the AIDA model in the late 1800s, marketers have been focused on growing a traditional marketing funnel. For over 100 years, the AIDA model was considered a marketing ...

If you've ever been motivated to take action due to an advertisement, you've likely been influenced by a technique called "AIDA." AIDA stands for "Attention, Interest, Desire, Action" and it's a tried ...