Ten years ago, it would have been difficult to find more than a few brands of mezcal around town. Now most wine shops that also sell liquor have at least a few of the best-known labels. And some have ...

Riley, James, Jose Cerecedo-Lopez, Bernal Cortés, and David G. Fubini. "Artisanal Mezcal: Los Danzantes and Alipús at a Crossroads." Harvard Business School Case 426-034, January 2026.

I write to you from the euphoric state of someone who has enjoyed a mezcal tasting at the Hilton Los Cabos, which has the stress relieving effects of a nice massage with the added consequences of ...