LM: Let’s start by giving me a snapshot of you and the company. ET: Founded in 1995, Alternative is an Atlanta-based fashion brand that designs and distributes casual activewear (tees, sweatshirts, ...

Alternative Apparel, the Atlanta-based company founded in 1995, has been purchased by Hanes in a deal valued at $60 million. CEO Evan Toporek will continue to lead the company out of Norcross.

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You can go home again, just ask Alternative CEO Evan Toporek. The clothing brand, which launched in Atlanta in 1995 before opening stores in New York, Los Angeles and San Francisco, is once again ...

Alternative Apparel just dropped new chambray shirts, updating the well-known blue fabric and giving it a fresh look. The collection contains four button-down choices, including a short sleeved option ...

…when they're Alternative Apparel, you can! While tending to some style business in the New York City garment district showrooms last week, I caught sight of the newest addition to Seventh Ave: the ...

Alternative Apparel’s tanks, tees, long sleeves and hoodies are now the same price as that $5 coffee you bought this morning. Get an extra 10% off all basics when you spend $25 (that’s only five ...

Join us for a special preview of our collaboration with “An Inconvenient Sequel: Truth to Power,”sequel to the award-winning documentary “An Inconvenient Truth.” The Alternative Apparel x An ...