Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Amazon's new and improved version of Alexa is here, and it's called Alexa+. The next-gen upgrade is more conversational, can execute complex tasks, and is much more personalized. While the rollout ...

From writing code to testing the new Alexa+, Amazon engineers used generative AI throughout the build process. We talk to Amazon's Daniel Rausch about the next version of the voice assistant. How did ...