Amazon introduced Alexa+ last year, which is free for Prime members, though some are upset over the automatic rollout.

Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

The company announced the upgrade Alexa+ last year, which is powered by generative artificial intelligence to be more ...

Amazon is automatically upgrading Prime members to Alexa+, a next-generation AI assistant offering human-like conversation ...

Amazon has begun automatically upgrading Prime members to Alexa+ and its triggering growing backlash from users.

Amazon Prime Video just pulled a noticeable move that could make the streaming platform even more of a worthy contender.

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...