An anchor is a trigger that creates a response in your subject. You can set anchors for yourself; for example, an alarm clock that prompts you to wake up and turn off the alarm. A good salesperson or ...

Discover the anchoring effect: a cognitive bias where initial information unduly influences decision-making and perceptions ...

Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Anchoring effects refer to a systematic bias in human cognition whereby initial information or reference points unduly influence subsequent judgements and decisions. This phenomenon has been ...

Improper anchoring remains a massive, but solvable, problem that imposes unnecessary burdens on an already overtaxed court system and state. Two years ago we began a project to track and catalogue the ...

You can harness your brain's natural dopamine-seeking tendencies to reach your goals across many areas of life. Morsa Images via Getty Images We’ve all been there. An important email needs a response, ...

Even with an MBA from the top business school, the top leader of a company can still make poor decisions. It does not matter how much information he has at his disposal. If he relies on the wrong ...