Phones assign individual users IDs so that advertisers can better sell to them. The IDs are anonymous but, as usual, the data industry has found a loophole. Reading time 3 minutes A new investigation ...

Although anonymous teams have built some of the leading infrastructure in crypto, many new participants in the ecosystem are using their real identities. Crypto has inherited many values that were ...

For marketers, every user interaction is precious—the perfect opportunity to further understand the consumer and your brand. This includes intent to experience to conversion—and everything in between.