The false lash market has increasingly prioritized convenience and fleeting aesthetics over comfort, wearability, and long-term lash health. Addressing this industry shift, Jetzi introduces a new ...

Who wouldn’t love having long, fluttering, effortless lashes? Celebrities, artists, and influential people are seen sporting these eye accessories. It makes the eyes pop, something that is hard to ...

Applying false eyelashes has been a beloved cosmetic ritual for many women since the early 20th century. In 1916, Canadian film director and inventor Thomas William Hammond is credited with the ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

Artificial intelligence is making its way into esthetics with a new application in eyelash extensions. A Bay Area-based company called Luum has released an AI-powered eyelash extension machine, ...

What is the trick to putting on false eyelashes? Whether you’re a self-proclaimed beauty expert or prefer the natural look, everyone agrees that applying false eyelashes is intimidating. It’s ironic ...

False lashes have never been cheaper or easier to apply (though not that easy), and they usually stay on until you want to remove them. Dear Janice: False lashes have never been cheaper or easier to ...

Heroine Make's waterproof Long and Curl Mascara Super WP is made with lightweight fibers to promote curl and length. Promising review: "I love love love this mascara. I’m an everyday false eyelash ...

Beauty bloggers make everything look easy, even when they're styling out some makeup technique that would be totally fiddly for the common person — like applying fake eyelashes, they always seem to do ...