Let’s start with this statistic: On average in 2023, 45% of conference attendees delayed registering until four weeks or less before an event. That’s among the eye-popping findings in a new ...

Getting people excited to attend a branded event in person is one thing, but creating hype around a virtual event is a different challenge altogether. With so many organizations now shifting the ...

In general, attendees go to conferences based on content, potential contacts, and convenience, not the attributes of the host convention center. However, the conference experience, which is strongly ...

Throughout 2020, marketers and event planners raced to transform their in-person events to a digital format as a result of the pandemic. The adjustment was, understandably, difficult. But virtual ...

The start to this year’s Coachella drew comparisons to the infamous Fyre Fest, according to attendees who were forced to “pee in cups” or on the side of the road in 100-degree heat as they waited up ...