When architects and engineers develop buildings, there is often a long interval between the initial draft and the start of construction. During this time, they weigh up the pros and cons of different ...

In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of information. Until recently, AR sounded like ...

When Kaiser Permanente opens its massive, one-million-sf Oakland Medical Center Replacement Project early next year, staff, patients, and families may notice something peculiar about the place. Open ...

London design agency OMSE has created an augmented reality campaign for cultural venue Printworks London that transforms static typography into immersive three-dimensional animations. The new creative ...

SAN FRANCISCO—Looking back at those slightly disjointed, jerky productions that popped up in newsrooms more than a decade ago, it’s clear that virtual and augmented reality technology has made strides ...

For anyone who's ever wanted to see what their new Porsche 911 will look like parked in their garage without paying nearly six figures, keep reading. Porsche revealed its "Augmented Reality Visualizer ...

As the whole field of product design is headed toward a pivotal transformation, product design leaders need to proactively explore (and answer) significant strategic and practical questions such as: ...

The use of augmented reality (AR) in the automotive industry is rapidly growing, with its market size projected to increase at a CAGR of 39.8% from 2023 to 2030. AR is not only enhancing customer ...