New research unveils key strategies for influencer authenticity

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, ...

‘Authentic’ Review: Substance Over Symbolism

Buzzwords about creativity and fulfillment are no substitute for the tangible benefits employees seek in the workplace.
Post and Courier

For the sake of authenticity

authentic: not false or imitation; true to one’s personality, spirit, or character; made or done the same way as an original - Merriam-Webster Dictionary The Merriam-Webster dictionary company named ...
Harvard Business School

Fostering Perceptions of Authenticity via Sensitive Self-Disclosure

Jiang, Li, Leslie K. John, Reihane Boghrati, and Maryam Kouchaki. "Fostering Perceptions of Authenticity via Sensitive Self-Disclosure." Journal of Experimental Psychology: Applied 28, no. 4 (December ...
Los Angeles Business Journal

Corporate Citizenship & Giving Guide 2018: Americans Demand Authenticity in Corporate Citizenship, According to New Research

Many Americans think corporate citizenship is very important but also suspect that companies can be more talk than action when it comes to supporting social issues, according to Changing Our World’s ...
Pensacola News Journal

Authenticity and vulnerability: The new currency of trust | Studer

Authentic and vulnerable are two words I am hearing often when I ask people what they like about the person they report to and the people in the top leadership roles. My experience is that these words ...