Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

A coalition of executives involved in streaming media, data and advertising technology has formed the Automotive Streaming Council, a new alliance created to establish guidelines, uphold ethical ...

The advertising landscape in the automotive sector consists of three tiers. Tier 1 encompasses national ads funded directly by the Original Equipment Manufacturers (OEMs), Tier 2 includes regional ads ...

As automotive advertising continues to be a key driver of revenue for radio, some operators are growing concerned over slowing spend in 2024, however, the sector is poised for a strong rebound in 2025 ...

Research and Markets has announced the addition of the "2017 Auto Advertising Annual Report" report to their offering. The global car market continues to grow, with classifieds at the center of its ...

It’s hard to understate how much advertising has meant to automobiles. Iconic ads over the decades have propelled people-movers and workhorses like the VW Beetle, Ford F-150, and nearly every other ...

A new report from Borrell & Associates says the challenges automotive dealers are facing with inventory shortages will not negatively impact overall advertising. However, radio will not be the ...

Automotive dealerships have new reasons to market their products this year, although new and used cars are selling so fast that dealers hardly need to advertise them. Borrell Associates forecasts $9.4 ...

BIA/Kelsey estimates automotive organizations will spend more than $15.1 billion on local advertising in 2015, representing 11.1% of the $137.9 billion total local advertising market. Of this amount, ...

According to a new report from Borrell Associates, automotive ad spending will reach $31 billion this year, but total ad dollars will grow only 1.7% over the next five years, compared to an annual ...