In addition to its new mobile Audience Network, Facebook today also launched a new advertising type for business owners: local awareness ads. Local awareness ads are rolling out to US advertisers ...
PALM SPRINGS, CA -- Brand+ became available to all advertisers on Monday in the Amazon DSP. The AI-driven optimization platform, which is intended to simplify brand-awareness campaigns, now enables ...
More than 90% of doctors said pharma advertising improves patient condition awareness and proactive health management, according to a recent study. IPG Mediabrands’ media intelligence and investment ...
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This raunchy ad is unexpectedly important
Public health campaigns may not be the sexiest, but they are important, and catching people's attention can sometimes be a matter of life and death. Taking an unconventional approach to awareness ads, ...
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...
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