Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

The balanced scorecard is a strategic planning and management system which takes into account non-financial aspects of corporate performance, explains the Balanced Scorecard Institute. The system ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Definition: A set of principles and analytic techniques for improving an organization’s performance in four general areas: financials, customers, learning and internal processes. What it means: ...

Data warehouse is one of the key Information Technology (IT) infrastructures. Data warehouse involves a huge financial undertaking. It is important that data warehouse performance is measured in terms ...

Performance management marries business intelligence and financial data, among other disciplines, then ties it together with business goals. At the 600-bed Maine Medical Center, information comes ...

As many as 70% of all companies that implement balanced scorecards fail to generate real business value through their use, according to research from The Hackett Group, a business advisory firm. While ...

This research was financially supported by Deloitte Australia and the Insurance Council of Australia. In-kind support was also received from the Australian and New Zealand Institute for Insurance and ...