Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Baskin-Robbins is making some changes. The 77-year old ice cream shop is tweaking its logo, employee uniforms and packaging to update the brand. It's the first major update for Baskin-Robbins since ...