Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.

"The integration of PAAPI allows Adlook Smart users to leverage first-party data and offer all benefits of behavioral ad targeting without third party cookies and privacy flaws related to them" said ...

NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

In recent months, online social networking Web sites have received a fair amount of media coverage. The attention has not only concerned their rapid growth and enormous popularity, but also, and ...