Behavioural economics is an interdisciplinary field that integrates insights from psychology, sociology, and neuroscience into traditional economic models to better explain decision‐making in ...

A section of students participants of the Writers' Forum hold Generation Next pull outs during Forum's meeting at Mang'u High School in Kiambu on May 28 2015. This year’s Nobel Prize in economics went ...

Advertisers have been handed five marketing strategies they can use to harness the effects of psychological, social, cognitive and emotional factors to solve business problems following the launch of ...