Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour ...

The roots of behavioural economics go back to the 1950s, when economist and cognitive psychologist Herbert Simon began to look at ways to merge those two fields. Mainstream neoclassical theory had ...

Behavioural Lab Affiliates: Zeina Afif, Dr Sanchayan Banerjee, Dr Barbara Fasolo, Dr Benno Guenther, Dr Levent Neyse, Dr Dina Rabie, Prof Fabio Tufano, Dr Chiara Varazzani, Dr Alina Velias. This ...

Senior Research Officer at The Melbourne Institute and Fellow of the ARC Life Course Centre of Excellence, The University of Melbourne Behavioural economics is a revolutionary field. Its champions may ...

Editor's Note: This is the first of a two-part post discussing behavioral economics and how it is being used by British policymakers. Part 1 below focuses mostly on the development and general ...

Chris Starmer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...