Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

In order to come up with an effective and well-rounded brand awareness campaign, it is important to identify and differentiate the various types of brand awareness. Previously, we’ve written an ...

Ultimately, the goal of any marketing plan is to increase sales of your product or service, a process which often begins by developing an awareness of your brand. But before outlining the aims and ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Most companies agree that brand awareness is a top priority for their businesses. Referring to how easily a customer recognizes your business’ name or service, brand awareness is what creates loyalty.

Opinions expressed by Entrepreneur contributors are their own. Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will ...

Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Last month, we saw the launch of Nike’s disruptive "Just Do It" 30th-anniversary ad campaign featuring Colin Kaepernick. The ad ran during the 2018 NFL season opener between the Atlanta Falcons and ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.