Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

According to a recent report from the Branded Content Marketing Association, what makes audiences choose to engage with the brand based on pull logic is due to its entertainment, information, and/or ...

EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...

The prevalence of brand-funded content and entertainment is noticeably on the rise. A decentralized media landscape means there is more for consumers to watch than ever before – and brands have been ...