The Branded Content Marketing Association (BCMA) says it has secured cross-industry support for its service to provide a universally accepted measurement tool to all forms of branded content activity.

Can YouTube democratize and dramatically speed up the process to produce and release branded content? A new offering from the video platform aims to do just that. Called Open Call, the tool will be ...

Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

TikTok announced on Monday that it’s introducing generative AI avatars of creators and stock actors for branded content and ads on its platform. The company is also launching an “AI Dubbing” tool for ...

Meta is working on expanding Instagram’s branded content tools to its new Twitter-rival app Threads, a Meta source told Axios. This would allow marketers to run promotional campaigns while CEO Mark ...

Predis.ai is an AI-powered content generation and social media management suite that helps businesses create, edit, and publish ads creatives, videos, and social media content. By combining ...

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

AI Tools Of The Week: This week’s AI tools focus on one powerful theme: making knowledge more engaging and easier to communicate. From animated learning simulations to visual storytelling for business ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...