Simile, an AI startup, raised $100 million to develop a model predicting human behavior, including customer purchases and ...

The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...