Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Now, as the dust clears and we settle into a new reality, it’s crucial to understand the evolving needs of the new customer. The following are the three driving forces shaping the new customer: Like ...

Buyers are so keen on generative AI that they're ready to side step things that slow them down...like corporate security! Ouch! We may be living in times of economic uncertainty, but that doesn't seem ...

Real estate investors purchasing distressed properties at foreclosure auction have been telegraphing a possible housing market slowdown for the last six months. A deeper dive into foreclosure buyer ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Social media, economic uncertainty and an increased appetite for information have had a profound effect on today’s buyer behaviour. John Bottom at Base One reveals key insight from The Buyersphere ...

Economists are divided on whether or not a recession is imminent, but according to a recent Morning Consult survey, almost half of consumers believe the U.S. is already in a recession, and another ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...

There is a crisis of trust in the market today, according to the 2022 G2 Software Buyer Behaviour Report. With so many software options to choose from, buyers are becoming picky about where and how ...