It's time to clear up some lingering haziness about customer data platforms. Just a few years ago, if you asked marketers what CDP stood for, they probably would have been at a loss to answer. Since ...
The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s ...
The following case studies illustrate how automotive and retail companies have leveraged CDPs to reduce CAC and to improve customer relationships. Two B2C industries who can benefit the most from ...
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