Earlier this year, Cracker Barrel angered a portion of its customer base when it released a new version of its logo without its signature barrel and the man we now know is named "Uncle Herschel." Some ...

Cracker Barrel CEO Julie Felss Masino was spotted throughout the day on Thursday in Tennessee, marking the first time the executive has been pictured in public since the restaurant chain’s ...

Cracker Barrel’s CEO bet the company on a bold rebrand—removing the iconic “Uncle Herschel” logo in a push to modernize the chain. The backlash was immediate, severe, and across political lines.

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern ...

Cracker Barrel CEO Julie Felss Masino told an investing conference on Tuesday that the company updated its logo so that it was more visible on highway billboards. She noted that the move wasn't meant ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...