SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support structured digital campaign management and data-driven customer acquisition. The update reflects ...

Leveraging an AI-powered Salesforce CRM Will Require Better Data Management Your email has been sent APAC IT leaders will need to be pragmatic about data management, budgets and roadmaps to deliver AI ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Health system Texas Health Resources had lacked a unified, enterprise-wide view of its patients' interactions across care venues, hindering its ability to deliver personalized, coordinated experiences ...

No longer nice-to-haves, CRM systems today are essential tools helping organizations create the high-touch, personalized interactions their customers demand. While most people equate customer ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...