“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs ...
As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...
CTV has scale, attention, and advertiser belief, but its hybrid TV–digital nature is exposing agency silos, uncoordinated ...
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