As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

New research finds publishers and marketers need to adapt as traditional searches and traffic to small websites are substituted by LLM usage ...

Forty-four percent of consumers discover new products or brands through online ads, and 33% through search engines, but data released Tuesday suggests editorial sites are often overlooked and ...

How about this: Do you have an army of small tools invading your kitchen counters and crowding your space? Got a steamer? An air fryer? A convection toaster? Did you know a modern Electrolux oven or ...

Remember the age-old question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Playful as it seems, it is profound and applicable, especially for today’s retail ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

As leaders, coaches, consultants, and change agents, we spend a lot of time at work convincing others to see things our way: We explain the rationale. We share the research. We articulate the vision ...