The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...